Website Evaluation: The first step is to download your website files including all HTML pages and other main reference pages you might have. We then study the structure based on the overall design of tables, navigation placement, and main body construction.
In addition, we review the content placement to ensure it is laid out properly in order to be scanned for maximum visibility. We also study your overall navigation of your website to make sure all links are properly placed to make it EASY for the search engines to navigate your website. Our objective is to figure out your website's search engine friendliness.
Competition Analyzation: In this stage, we take a few basic keywords that relate to your website and search the web on various search engines for the keywords to determine who your competition is. For each keyword, we list major websites which are compatible for that keyword. Then, we study meta tags, comment tags, and alt tags as well as their navigation structure.
The Keywords are analyzed to determine the optimum searches for each keyword and its competitive level. We then examine their back links and link popularity to conclude exactly how many websites link back to them.
The goal is to discover your competitions' search engine strengths and weaknesses. Then, we are better suited to take advantage of their missed opportunities.
Implementing Website Changes: Based on the research we gather from Stage 1, necessary changes are made to your website. However, if there is complex coding some clients prefer to make the changes themselves. All the techniques we use are legitimate and do NOT include cloaking, hidden text, or spamming keywords on pages. Although we cannot give you all our tips and tricks regarding our optimization services, the majority of them include:
- Fixing your meta tags including your page title, keywords, and description.
- Web page layout and navigation structure recommendations and or changes.
- Analysis of search engine rankings of the same keywords for your competition.
- Analyze your log files to properly configure your keywords inside the body text.
- Optimizing body text to provide the appropriate amount of keyword density.
- Monthly monitoring of rankings with reports provided periodically.
- Re-submission of any pages that have been dropped from any search engines.
- Fix and optimize framed pages to properly achieve high rankings.
Letting Search Engines & Directories Know About Your Website: We do NOT use any submission software to send your website to the search engines & directories. In fact all of our submissions are done manually. We focus on the the following search engines and directories:
- MSN
- Yahoo
- and many more
Submitting to Minor Search Engines & Resubmitting: We submit to minor search engines and directories which cause your rankings in the major engines and directories to increase. This allows your website to reach unique visitors. If your sites are doing well we will not resubmit your website. If rankings drop, we will resubmit your pages again to the search engines or directories with modified key terms.
Exchanging Links With Other Websites: Link popularity is essential to any website success. Our link popularity campaign is specifically targeted towards your website category. The more websites that are linked to yours, the more traffic you can expect. In addition, search engine spiders will find your website more frequently due to the links. We do not utilize Free-For-All link pages or link farms because they are frowned upon by the major search engines. Your link popularity campaign will include:
- Link Category Setup (Up To 20 Categories)
- Manually chosen link partners
- Custom link directory pages to match your current website look.
- Uploading of link pages to your website.
- Reports of how many websites link back to you.
- Guaranteed PageRank improvement in Google.
- Link directory maintenance and free of errors.
- Detailed traffic report from your links.
- Update links at regular intervals and contact new potential link partners.
Reporting & Visitor Checking: There are many website statistics that can be viewed by how many hits, unique visitors, more requested pages, hits per day, average visitor stay time, most popular days, missing files, 404 errors, and what keywords are ranked well.
Every four to six weeks you will be sent a report that shows where your website is ranking among the major search engines. After each ranking report we will fine-tune your website to achieve higher rankings in more targeted areas where you are weak.